Lidya Group, Expands its Dealer Network

Lidya Group, a leader in the digital printing sector, is expanding its dealer network across Turkiye. Known for representing global brands such as Xerox, Keundo, JWEI, Duplo, Flora, EFI, and Epson, Lidya Group has launched an initiative to add new dealers to its existing network by 2026. The digital printing sector is among the strong industries that continue to grow both in Türkiye and globally. The increasing digitalization in areas such as advertising, visual communication, promotion, labeling, packaging, and the need for faster production, low-volume printing, and personalization are increasing demand in the sector. Customers are turning to digital printing with expectations of faster, more economical, and higher-quality printing. This indicates that the sector will continue to grow in the future, as it does today. Noting that one of the items on their agenda is expanding their dealer network, Zekiye Yılmaz, Sales Manager of Lidya Group, said:

“As Lidya Group, we have a wide service network throughout the country with our own regional offices and authorized dealer network operating in various provinces. In addition to our head office and experience center in Istanbul, we actively provide sales and service through our regional offices in Izmir, Ankara, Konya, and Kocaeli, as well as our dealer network in regions such as Samsun, Trabzon, Kayseri, Adana, and Bursa. This year and in the coming years, we aim to strengthen our dealer structure in regions with high potential, especially in cities where the advertising and printing sector is concentrated. Depending on market needs, we will continue to add new dealers to our ecosystem in 2026. In short, increasing the number of dealers is among our strategic goals. We will establish main dealer structures in certain locations to increase our sales and service capabilities. While maintaining our customer satisfaction, we will continue to provide faster service and technical support to more users.”

Lidya Group Offers a Comprehensive Business Partnership Model

Underlining that customers don’t only consider the price of the machine when making investment decisions, Zekiye Yılmaz, Lidya Group Dealer Sales Manager, stated that factors such as the market position, strength, competent human resources, after-sales service, and sustainability of the service provider are also prioritized. Explaining the advantages of being a competent dealer of Lidya Group, a leader in our country and region, Zekiye Yılmaz stated that they offer dealers not only the authority to sell products but also a comprehensive business partnership model.

Summarizing the advantages of being a Lidya Group dealer in 5 points, Zekiye Yılmaz stated that these advantages both increase the income potential of dealers and make them a strong solution partner in their regions.

1- Strong brand portfolio: Having access to global brands such as Xerox, Keundo, JWEI, Duplo, Flora, EFI, and Epson.

2- Continuous technical and sales training: Regular training and certification support for dealer teams.

3- Installation and service support: Lidya Group’s strong technical service organization and spare parts network.

4- Marketing & trade fair support: Promotion and brand awareness contribution to increase dealers’ regional sales. 5- Commercial advantages: Special pricing, financial solutions, campaigns, and sales support.

Dealers can sell all brands included in the company’s official product portfolio.

Zekiye Yılmaz, Lidya Group Dealer Sales Manager, emphasized that Lidya Group dealers are authorized to sell all brands included in the company’s official product portfolio. She also noted that dealers not only sell products but also provide authorized technical service after completing the necessary training. Zekiye Yılmaz stated that Lidya Group provides its dealers with technical service training, sales training, machine installation training, spare parts management support, and support for the supply of service equipment and testing devices. She added that thanks to this training and equipment support, dealers operate with a strong structure in their regions, both in sales and service.

Lidya Group dealers can sell product groups from the following brands:

**Xerox – Digital offset, color and black-and-white production type printing systems.

**Keundo – UV and wide-format digital printing machines.

**Flora – Industrial printing solutions used for book printing, educational material production, and high-volume text-based printing.

**JWEI – Digital cutting and finishing machines.

 **Duplo – Finishing, folding, cutting, binding, and post-press equipment.

**EFI – Industrial printing solutions, RIP software, and UV systems.

**Epson – Professional graphic, photo, production, and wide-format printing solutions.