Lenzing has introduced its digital platform, “Lenzing Pro” serving partners across the entire supply chain, from fiber to innovation

• Lenzing’s new digital platform, lenzingpro.com, offers comprehensive tools and resources, including a product catalog, fiber specifications, fabric certification, brand licensing, marketing tools, and expert support, all in one place.The platform combines
• Lenzing’s deep expertise in reliable fibers with tools that enable fast and informed decisions across the global textile supply chain, supporting the transition to low-impact fiber sourcing.
• Live demonstrations of the platform took place at the Intertextile Shanghai Apparel Fabrics – Autumn Fair from September 2–4, 2025.

– Lenzing Group, a leading global manufacturer of regenerative cellulosic fibers, has launched Lenzing Pro, its one-stop digital platform for textile and nonwoven supply chains. Designed as a central meeting point for users, the platform streamlines certification and branding processes, increases access to technical fiber information, and strengthens collaboration with Lenzing’s partners. This step marks a significant development at a time when the industry is seeking ways to accelerate the easier integration of sustainable materials into products.

One Platform, Countless Possibilities

Lenzing Pro is designed as a strategic evolution of the well-established and reliable Lenzing E-Branding Service, offering users expanded functionality through a modern, multilingual, 24/7 accessible experience. Based on the “One Platform, Countless Possibilities” philosophy, Lenzing Pro plays a key role in the decision-making and marketing processes of Lenzing’s global customer and partner network. In addition to Lenzing’s core services, such as Fabric Certification and Brand Licensing, it also features a comprehensive fiber product catalog with detailed specifications, technical properties, and recommended applications for each fiber type.

The platform allows yarn manufacturers to access fiber information and find suitable offers. It helps fabric mills integrate Lenzing fibers into their products, supported by testing and certification services, and helps brand partners and retailers develop compelling campaigns using marketing toolkits that meet a variety of communication and promotional needs. With Lenzing Pro, partners have seamless access to the services they need, backed by expertise and innovation, to create new possibilities with Lenzing fibers. “The textile industry needs fast, reliable technical expertise, certification capabilities, and responsive support to innovate in today’s dynamic market and evolving sustainability landscape. Lenzing Pro directly addresses these needs, combining our fiber expertise with intuitive tools that help partners innovate. This platform reflects our ongoing commitment to enabling a more responsible future together with our partners,” said Florian Heubrandner, Vice President, Global Textile Business Management, Lenzing.

Connecting fiber knowledge with our partners

At the heart of Lenzing Pro is a comprehensive Fiber Catalog, where technical specifications meet practical applications. Registered spinners, fabric manufacturers, and brands have access to in-depth product properties and usage recommendations for Lenzing fibers, including TENCEL™ Lyocell and Modal fibers, as well as LENZING™ ECOVERO™ viscose fibers. Intuitive search and filtering features help partners find the ideal fiber solutions based on technical needs, sustainability certifications3, and end-use requirements (luxury fashion, casual wear, activewear, and home textiles).

Expertise at Your Fingertips

Fabric Certification services offer direct fabric verification and sub-certification capabilities that strengthen partners’ commercial relationships. Brand Licensing tools provide seamless access to marketing assets, claim proposals, and co-branding guidelines for brands and retailers, enabling them to easily incorporate Lenzing’s established fiber brands into their own communications.